The Right Social Media Marketing Strategy Will Help You Slay the Competition
Your competition is getting social, so you should too.
Today, more that 91% of brands are using multiple Social Media platforms. You really need to be ahead of the curve with this, it’s a very expensive process to play catchup if you competition already have a strong presence. You’ll be in the same space as your competitors and you’re all chasing the same customer. If they get Social across various platforms first, you’ll struggle to catch up. By being present across all relevant platforms you’ll earn followers and friends and that breeds loyalty.
It’s a pretty level playing field in the Social Media Marketing arena
There are some brands that have huge budgets for Social Media Marketing but they’re on a pretty equal footing with smaller budgets too. If you can land on something that’s going to go viral then you’re going to be well ahead of your competition. Go for attention grabbing headlines, gifs that are outrageous and content that captures peoples attention. To get serious online traffic you’re going to need to be smarter, outnetwork and outwrite your competition. That’s what you’ve been doing anyway and now you’re just translating that into doing on online, right?
Newsjacking is the Social Media mecca!
You may get a mention on the radio or even a television show. You need to get your product or service at the centre of a story. You can leverage Social Media platforms to make sure you’re grabbing attention. Newsjacking gives you the chance to ‘hijack’ the days headline grabbing news and shoehorn your product or service and elevate it to the top of the pile to get maximum exposure.
The Importance of Social Media Marketing for Sales and ROI
You’ll get more sales by investing in Social Media Marketing.
I bet you didn’t know that 70% of marketers chasing business to consumer clients acquire those clients through Facebook! Incredible isn’t it? It’s even more incredible that over 84% of CEOs and decision makers say they use social media to make a purchasing decision. Can you afford not to have your brand in front of them?
It’s not exactly rocket science to understand that if you customers see your brand in front of them they’re more likely to buy from you when they need your product or service. Social Media marketing constantly gives you the chance to keep your company name in front of your potential customers. It also gives you the chance to constantly incentivize them to buy with offers. Sharing coupon codes with a unique
Think you know how many potential customers you have? Think again!
You’ll be amazed at how many potential customers you have out there. You can find this out by using the likes of Hootsuite to establish what search terms and keywords people are using to find articles and content that are relevant to you and your product or service. Start making your posts relevant to them across Social Media and guess what, you’ll get their attention and potential sale.
Those customers who didn’t know you existed will find and buy from you.
When you start marketing with Facebook you’ll find loads of groups related to your products and services, industry sector and customer base. Post relevant articles and links in these groups and you’ll influence potential customers to check out your sits. Answer questions that are posted and you’ll engage potential customers and start converting them into sales.
Why is Social Media Important?
Your brand isn’t really there unless you’re represented across all relevant Social Media channels. That’s why Social Media marketing is essential to your business. Interacting with
you customers, followers and anyone else that’s interested WILL lead to sales.
One of the key elements of the appeal of Social Media marketing as opposed to the more traditional channel such as print is that it’s fun! Just check out what’s going on across any channel and you’re sure to raise a smile. There’s so much flexibility and opportunity to build a really positive affinity with your brand that’s entirely emotionally driven that you can see your product or service hit the big time and very quickly!
Now you’ve read all three blogs in this series I know you’re chomping at the bit to get going, right? 🙂 Give us a call and we can get things going for you and start driving your success!